Dedicated to PUMA‘s Sport Fashion collections, the new PUMA Black Store is located in Tokyo’s mid town at 9-7-4, Akasaka, Minato-ku, and will exclusively house the brand’s extensive range of designer collaborations, specifically 96HOURS, PUMA by MIHARAYASUHIRO, Rudolf Dassler Schuhfabrik and Alexander McQueen PUMA. The doors open on March 30th 2007 with the introduction of the new Autumn Winter 2007 collections.
The Black Store was created as a laboratory for the brand to experiment with new collaboration collections and concepts as well as creating a unique retail environment for PUMA consumers. The new Tokyo store will be 2nd PUMA store dedicated to the Sport Fashion collections, next to the store in New York. Intended to highlight the unique aspects of a multitude of collections in one unique space, the store has a sleek black interior that provides a neutral backdrop. Inspired by sport the stores fixtures take on active roles with hanging ropes and moveable tables. This unique environment was designed as a place where PUMA‘s Sport Fashion brands can interact in a complementary way through the introduction of new graphics that incorporate the individual logos of the collections. The store will also be the launch platform for PUMA‘s special projects and exclusive limited edition collections. The first of these to launch will be the winning footwear designs from the PUMA Central Saint Martins re – design competition, which previewed at London Fashion Week early this year. A limited edition run of the 3 winning designs will be available in the Tokyo store in August 2007.
Info & Images 10x to HypeBeast & Charles & Marie